E. Jera Brown

In our experience, people start residential cleaning companies for the flexibility. Whether you’re the primary cleaner or hiring others, you reap the benefits of working for yourself like setting your own rates and your own hours. And with a cleaning business, there are low start-up costs and lots of room to expand.
But it’s not easy. Starting a new business never is.
That’s why we’ve put together this guide to help you understand the basics of starting a cleaning business. We look at the leg...

Report based on a survey of home service companies that use lead generation platforms to find new customers.

DivvyHQ is a content planning and workflow tool used by heavy hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others.
We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like the ones listed above.

Users’ browser settings can seem like a treasure trove of helpful information—but check your assumptions at the door. Case study on localizing a global platform.

Ghostwritten piece targeting translation companies about moving from human to machine translation

Antoine Rey, the Chief Sales and Marketing Officer at Venga Global, believes that LSPs need to specialize in order to thrive. By focusing on specific industries or types of content, you can improve your brand recognition and the quality of your services.
Antoine has 20 years of experience in the translation/localization and software testing industries. We spoke to him about how Venga approaches specialization and specific steps other LSPs can take to target a specific niche and improve the se...

Advice for field service businesses on Facebook promotions through the success of one auto detailing business

A walkthrough one digital marketing agency's lead generation process using LeadFeeder. A client case study.

“The most underrated piece of marketing advice is that you’ve got to name something,” explained Dave Gerhardt, VP of Marketing at Drift. “The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.”
What Drift made real: conversational marketing.

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool.
Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API. How they grew their startup on an existing platform and how they plan on expanding beyond it.

Ghost-written post about how Inflow manages a seven-figure marketing campaign.

Technical post about PPC advertising

How to successfully use a freemium model and brand your company using your products instead of marketing hype