Brennan Dunn's philosophy of web personalization laid out in actionable tips.
Klipfolio replaced their lead-generating gated PDFs with 5 day email courses. In one year, the courses have generated: 51,307 subscribers, 3,076 free trials, and 288 customers.
“The most underrated piece of marketing advice is that you’ve got to name something,” explained Dave Gerhardt, VP of Marketing at Drift. “The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.”
What Drift made real: conversational marketing.
Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next
Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool.
Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API. How they grew their startup on an existing platform and how they plan on expanding beyond it.
Ghost-written post about how Inflow manages a seven-figure marketing campaign.
How to successfully use a freemium model and brand your company using your products instead of marketing hype
Darrell Vesterfelt's exact steps to running successful affiliate webinars.
Not only are the number of family vacations on the rise, but more families are thoughtfully looking at what those trips consist of. What can a trip overseas teach kids about cultural difference? How does tourism impact local communities?)
Changes to the field service industry due to big data, Internet of Things, and lack of technical talent.
Case Study: How Brize Growth Hacked 800% More Leads for a Client, Then Automated the Sales Process to Close More Deals
Finding the balance between lead quality and lead quantity is one of the biggest challenges marketers face. How a growth hacking agency helped their client — a Tesla leasing company — turn a large number of unqualified leads into paying clients.
How a social skills coach conquered Reddit
How Sarah Jones of Introverted Alpha—a dating coaching site for introverted men—dramatically increased her organic traffic through greatly increasing the SEO quality of her site.
A PLA case study for an e-commerce site
PageCloud skipped the pre-launch email list and went straight for the sales.
When Brandon Jones and his fellow video game reviewers lost their corporate sponsorship and most of their funding, he thought they’d lose most of their fans, too. He was wrong.