E. Jera Brown

Users’ browser settings can seem like a treasure trove of helpful information—but check your assumptions at the door. Case study on localizing a global platform.

“The most underrated piece of marketing advice is that you’ve got to name something,” explained Dave Gerhardt, VP of Marketing at Drift. “The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.”
What Drift made real: conversational marketing.

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool.
Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API. How they grew their startup on an existing platform and how they plan on expanding beyond it.

Ghost-written post about how Inflow manages a seven-figure marketing campaign.

How to successfully use a freemium model and brand your company using your products instead of marketing hype

Darrell Vesterfelt's exact steps to running successful affiliate webinars.

Not only are the number of family vacations on the rise, but more families are thoughtfully looking at what those trips consist of. What can a trip overseas teach kids about cultural difference? How does tourism impact local communities?)

Finding the balance between lead quality and lead quantity is one of the biggest challenges marketers face. How a growth hacking agency helped their client — a Tesla leasing company — turn a large number of unqualified leads into paying clients.

A PLA case study for an e-commerce site

When Brandon Jones and his fellow video game reviewers lost their corporate sponsorship and most of their funding, he thought they’d lose most of their fans, too. He was wrong.

Blog post about two developers who learned the advantages of minimum viable product design by building and shipping 6 products in 6 months.

How husband and wife duo Greg Newkirk and Dana Matthews get $6,000 a month from 175 patrons on Patreon to support their project, The Traveling Museum of the Paranormal and the Occult.

Interview with David Cancel, the five-time founder and current CEO of Drift, on why startups need to distinguish themselves via branding instead of features

How Receptive lets their customers set the priorities of feature requests

How one company's core values helps create a great engineering team and a highly competitive product.